branding and logo design
CLIENT

Agile in Automotive

LOCATION

Michigan & Germany

YEAR

2020

This logo was created for a consultant automotive company headquartered in Michigan and Germany. Agile in Automotive is a team of consultants that work together to fit the needs of the client within the company. The goal was to visually communicate the “agile cycle” in an automotive industry.

 
BRAND
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WHY?

Agile in automotive is a trademarked course for the consulting company, introducing agile methods to allow clients to build their organization in changing conditions. A new logo was essential to build the brand and bring awareness to the courses and increase participation.

THE GOAL

Understand how applying agile methods helps automotive manufacturers build products that visually communicate and deliver the concept into a brand that matches the main colors of the consulting company's main logo.

DEFINED CONCEPTS FROM RESEARCH

KPI'S (Key Performance Indicators)
Data and modern method for management in the automotive industry.

OKRS (Objectives and Key Results)
A technique for goal-oriented and modern employee management that has been used by Google. Result driven.

AGILE
Focusing on individual pieces of a software, not the entire application. Development methodology, fast paced.

MOVEMENT
The agile cycle is circular and always moving, always responding to change.


CONSULTING AND TRAINING IN AUTOMOTIVE

Implementation, day-to-day project management, clear structures, automotive security.

SOLUTION

A fresh logo that communicates the five defined concepts as a brand that sticks.

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